COMICS AS A MEANS OF PRESERVING CLASSICAL LITERATURE IN MODERN PEOPLE’S READING (The case of W. Shakespeare)

The article focuses on adaptations of the tragedy “Hamlet” and the comedy “A Midsummer Night’s Dream” by W. Shakespeare in the form of comic books. The object of study is the peculiarities of comics as a text in demand by the representatives of clip consciousness, which is formed under the influence of the IT. The subject of study is the peculiarities of the source text transformation in comic adaptations of the 20th–21st centuries. The study is based on two adaptations of “Hamlet” and three adaptations of “A Midsummer Night’s Dream” by W. Shakespeare. The tasks of the study were as follows: to determine the connection between the comic book genre and clip consciousness; to highlight the characteristic features of the comics genre; to analyse the reflection of genre features in concrete texts; to describe changes in the source text depending on the nature of the audience. The study showed that the popularity of comics as a genre is inextricably linked with the emergence of clip consciousness. Certain features of the comics genre correlate with those of clip consciousness: fragmentation corresponds to mastering information in small portions, the emphasis on the visual presentation of information is associated with the perception of the world through visual images.