The Ballpark Effect: Spatial-Data-Driven Insights into Baseball’s Local Economic Impact

The impact of sporting events on local economies and their spatial distribution is a topic of active policy debate. This study adds to the discussion by examining granular cellphone location data to assess the spillover effects of Major League Baseball (MLB) games in a major US city. Focusing on the 2019 season, we explore granular geospatial patterns in mobility and consumer spending on game days versus non-game days in the Saint Louis region. Through density-based clustering and hotspot analysis, we uncover distinct spatiotemporal signatures and variations in visitor affluence across different teams. This study uses features like game day characteristics, location data (latitude and longitude), business types, and spending data. A significant finding is that specific spatial clusters of economic activity are formed around the stadium, particularly on game days, with multiple clusters identified. These clusters reveal a marked increase in spending at businesses such as restaurants, bars, and liquor stores, with revenue surges of up to 38% in certain areas. We identified a significant change in spending patterns in the local economy during games, with results varying greatly across teams. Notably, the XGBoost model performs best, achieving a test R2 of 0.80. The framework presented enhances the literature at the intersection of urban economics, sports analytics, and spatial modeling while providing data-driven actionable insights for businesses and policymakers.