Intellectual Capital's Impact on Organizational Performance Mediated by Creativity (A Study on the Small and Medium Enterprises of Manik-Manik Plumbon Gambang in Jombang, East Java)

This study aims to determine, analyze, and explain the influence of Intellectual and Creativity on Organizational Performance, the influence of Intellectual on Creativity, as well as the mediating role of Creativity in the influence of Intellectual on Organizational Performance. The research adopts a quantitative approach. The population of this study consists of 60 owners with a sample size of 60 owners of MSMEs Manik-Manik Plumbon Gambang. Data collection is done through questionnaire distribution using Likert scale. Data analysis technique involves SEM-PLS (Structural Equation ModelingPartial Least Square) with the assistance of SmartPLS application. The results of this study indicate that Intellectual Capital can enhance Organizational Performance, Intellectual Capital can enhance Creativity, Creativity can enhance Organizational Performance, and Creativity can partially mediate the relationship between Intellectual Capital and Organizational Performance.