Influence of Social Responsibility and Sustainable Marketing Strategies on the Behavior of the Plant-Based Food Consumer Market in Ecuador and Latin America

A documentary review was carried out on the production and publication of research papers related to the study of the variable Social Responsibility, Sustainable Marketing and Consumer Behavior. The purpose of the bibliometric analysis proposed in this document was to know the main characteristics of the volume of publications registered in the Scopus database during the period 2017-2022, achieving the identification of 57 publications. The information provided by this platform was organized through graphs and figures categorizing the information by Year of Publication, Country of Origin, Area of Knowledge and Type of Publication. Once these characteristics have been described, the position of different authors regarding the proposed theme is referenced through a qualitative analysis. Among the main findings made through this research, it is found that the United States, with 10 publications, was the country with the highest scientific production registered in the name of authors affiliated with institutions in that country. The Area of Knowledge that made the greatest contribution to the construction of bibliographic material regarding the scope of Social Responsibility, Sustainable Marketing and Consumer Behavior was Business, Administration and Accounting with 34 published documents, and the most used Type of Publication during the period indicated above were Journal Articles with 67% of the total scientific production.