A Proposed Vision for Achieving Competitive Advantage for Urban Development Programs and Sustainable Humanity Through Charities

The main objective of this study is to formulate a proposed vision to achieve competitive advantage for sustainable urban and human development programs in charitable societies, by determining the reality of competitive advantage, identifying the difficulties facing achieving competitive advantage for sustainable urban and human development programs in charitable societies, and identifying the most important proposals to achieve competitive advantage for those. Programs, and this study belongs to the style of analytical descriptive studies, as the study population is members of charitable societies working in the field of sustainable human urban development in the Riyadh region. The study sample consisted of (65) members, who were selected using a simple random sampling method, and these societies were identified in (the Association Al-Nahda, Al-Wafa Women’s Charitable Society, Al-Ghat Charitable Society, Dharma Charitable Society). The results of the study confirmed that the reality of the competitive advantage of sustainable urban and human development programs in charitable organizations may be represented in: providing the highest possible quality, relying on modern technology in its design, touching reality and spreading the needs of the population, focusing on social innovation in its design, providing it at the lowest possible cost, Community residents participate in its design, community residents participate in its evaluation, and the difficulties facing achieving competitive advantage for sustainable urban and human development programs in charitable organizations have been represented in: the small number of specialized experts in the association, weak resources and technological capabilities, and a weak culture of teamwork among the association’s employees. The weak confidence of the community residents in those in charge of the association, the weakness of the enablers of institutional excellence in the association, and that the proposals to achieve a competitive advantage for sustainable urban and human development programs in charitable societies were represented in: overcoming the organizational conflict between the employees of the association, developing the enablers of institutional excellence in the association, developing resources and capabilities. Technology, developing the comprehensive quality system in managing the association, relying on strategic planning in the association, increasing the confidence of community residents in those in charge of the association.