HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

In the fast-paced, data-driven landscape of modern business, the ability to harness the power of data analytics has become paramount for organizations seeking to gain a competitive edge, drive innovation, and navigate complex market dynamics. Business Data Analytics, the practice of collecting, analysing, and interpreting data to derive actionable insights, lies at the heart of this digital transformation journey. This presentation offers a comprehensive exploration of Business Data Analytics, providing insights into its foundational principles, cutting-edge methodologies, and real-world applications across diverse industries. This presentation serves as a roadmap for organizations seeking to unlock the transformative power of Business Data Analytics. By embracing a data-driven mindset, investing in cutting-edge analytics capabilities, and fostering a culture of continuous learning and experimentation, organizations can position themselves for success in an ever-evolving business environment. As we look to the future, the opportunities for Business Data Analytics are limitless, offering organizations the tools they need to thrive and innovate in the digital age.

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Publication Details

Journal
mLAC Journal for Arts Commerce and Sciences (m-JACS) ISSN 2584-1920
Published
2024-09-10
DOI
https://doi.org/10.59415/mjacs.v2i4.175
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
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article

HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

Aarcha Jayachandran Sasikala, Merccy Minerva T
mLAC Journal for Arts Commerce and Sciences (m-JACS) ISSN 2584-1920
Big Data and Business Intelligence
article

HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

Aarcha Jayachandran Sasikala, Merccy Minerva T
article en

Abstract

In the fast-paced, data-driven landscape of modern business, the ability to harness the power of data analytics has become paramount for organizations seeking to gain a competitive edge, drive innovation, and navigate complex market dynamics. Business Data Analytics, the practice of collecting, analysing, and interpreting data to derive actionable insights, lies at the heart of this digital transformation journey. This presentation offers a comprehensive exploration of Business Data Analytics, providing insights into its foundational principles, cutting-edge methodologies, and real-world applications across diverse industries. This presentation serves as a roadmap for organizations seeking to unlock the transformative power of Business Data Analytics. By embracing a data-driven mindset, investing in cutting-edge analytics capabilities, and fostering a culture of continuous learning and experimentation, organizations can position themselves for success in an ever-evolving business environment. As we look to the future, the opportunities for Business Data Analytics are limitless, offering organizations the tools they need to thrive and innovate in the digital age.

mLAC Journal for Arts Commerce and Sciences (m-JACS) ISSN 2584-1920
PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH (IN)
Openalex Percentile: Top 77%
Big Data and Business Intelligence
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HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA — Aarcha Jayachandran Sasikala, Merccy Minerva T · mLAC Journal for Arts Commerce and Sciences (m-JACS) ISSN 2584-1920 (2024) | TGRS Research Map | TGRS