Competitive management for export of roses from Mexico to Canada

between Mexico and Canada and to propose competitive management strategies that could be implemented in the rural economic units to consolidate the presence of Mexican roses in the Canadian market. Design/methodology/approach: The methodological process to fulfill the objectives of this study uses the deductive approach, since we start from an analysis of the rose market in Canada in order to determine the competitive management strategies. Gathering information was conducted in platforms of agrifood documental information and statistics in the national and international spheres. Results: Mexico has excellent agro-environmental conditions, efficient international logistics, solid infrastructure, a valid trade agreement with Canada (T-MEC), and outstanding experience in agricultural production of roses. In addition, there is a significant demand in the Canadian rose market that has been dominated in recent years and until today by Colombia and Ecuador. Limitations on study/implications: It is a study that could be used as reference for any agricultural producer, rural production society, of international trade company that wants to penetrate the rose market and its exports from Mexico to Canada. Findings/conclusions: Finally, this study evidences the importance of taking advantage of the available commercial opportunities and to promote synergy between the public and private sectors to drive the growth of agroindustry of roses in Mexico and to contribute to economic development of the country. With an intelligent approach and strategic execution, Mexico has the potential of becoming a prominent actor in the export market of roses to Canada in the coming years.