Comparison of Honorific Usage in TV Broadcasts vs. YouTube: focusing on “hapsho”, “Haeyo” “hae”

This study aims to compare and analyze the usage patterns of relative honorifics in discussion programs on TV broadcasts and individual media platforms like YouTube. The goal is to identify the characteristics of honorific usage in both media and to present various strategic approaches to relative honorifics observed in these contexts. To achieve this, the study will examine actual utterance data from discussion programs on TV broadcasts and YouTube to explore the patterns of honorific usage. Previous research on the usage of honorifics in news media has mostly focused on TV broadcasts, often based on the formal and ritualistic nature of broadcast language. However, with the advent of smartphones and the easy accessibility of YouTube, informal language patterns have become more prevalent. YouTube allows participants to speak freely without the constraints of formal broadcast language, creating new social relationships based on familiarity with the audience. Therefore, this study seeks to provide foundational data on changes in the use of honorifics by comparing the usage patterns observed on YouTube with those in TV broadcast discussion programs. This comparison aims to offer insights into the evolving patterns of honorific usage in broadcast media.