Examining the influence of mass media on academic performance in basic three students at Senase Methodist Primary 'A' School

The study examined the influence of mass media on the academic performance of pupils among basic Three pupils of Senase Methodist primary “A” school. The study employed the descriptive survey design (cross-sectional) with a quantitative approach. The study targeted Basic Three pupils of Senase Methodist Primary “A” School. A questionnaire on students’ usage of mass media was used in the conduct of the study. Means and standard were used to analyse the data to answer the research questions. The findings of the study revealed that Senase Methodist Primary “A” School students use mass media sites for a number of purposes. Among some of these purposes include academic usage of social media, using social media sites for the purpose of socialization, entertainment usage of social media as well as using social media for the purpose of reading headline news. Based on the findings, it was recommended that counsellors and teachers should guide and educate students on the dangers of being addicted to social media usage, since too much time spent on social media sites could affect students’ academic performance.