Annual variation in attribute importance to upland game hunter satisfaction in Nebraska

Abstract To sustain recreational hunting participation, we need to identify what makes a hunting experience satisfying. Merely identifying which factors are important to hunter satisfaction may be insufficient, however, as factor importance could vary across consecutive hunting seasons. Using online surveys, completed by individuals who hunted upland game in Nebraska, USA, from 2018 to 2022, we applied importance grid analysis (IGA) and penalty–reward contrast analysis (PRCA) to examine how activity‐specific factors influenced satisfaction across 5 consecutive hunting seasons. Results suggested consistent differences between the explicit (perceived importance) and implicit (performance) importance of factors for each hunting season. Factors related to seeing birds and harvest held greater implicit importance than expected based on explicit importance ratings (τ > 0.55, P < 0.05), whereas factors relating to access and other hunters held relatively lower implicit importance (τ < 0.31, P < 0.05). The PRCA method consistently identified seeing game birds as a minimum requirement to upland game hunting (penalty β < −0.26, P < 0.01). However, factors relating to harvest, access, and other hunters emerged as important only within certain seasons. Using IGA and PRCA provided valuable insights about the importance of hunters seeing game birds, and how aspects of different hunting seasons may improve satisfaction for hunters.