SMALL AND MEDIUM-SIZED BUSINESSES IN THE CONTEXT OF DIVERSIFICATION OF THE ECONOMY OF SINGLE-INDUSTRY TOWNS IN KAZAKHSTAN

Purpose of the research : To analyze the development of small and medium-sized businesses (SMEs) in single-industry towns of Kazakhstan and develop recommendations to increase their entrepreneurial potential. Methodology : The research uses methods of statistical and system analysis, data grouping, and comparative analysis. Originality / Value : The research identifies problems and opportunities for SME diversification in Kazakhstan's single-industry towns, offering recommendations adapted to their socio-economic characteristics. This localized approach provides valuable insights for policymakers on enhancing competitiveness and economic diversification. Findings : Single-industry towns in Kazakhstan are grouped into four categories based on SME development: leaders (Temirtau, Zhanaozen, Ekibastuz), average level (Rudny, Zhezkazgan, Kulsary, Balkhash), few SMEs (Satpayev, Ridder, Aksu), and critically few SMEs (Kurchatov, Karazhal, Serebryansk, Karatau). The study reveals significant differences in SME development due to demographic factors, with larger cities show ing higher SME activity. To increase the entrepreneurial potential and diversify the economy of single-industry towns, recommendations are offered on the creation of cooperative production and service chains and clusters around city-forming enterprises, infrastructure development, development of social, environmental, tourism and PPP projects. It is recommended to use a marketing approach to the development of SMEs in single-industry towns of Kazakhstan, which contributes to economic and social benefits.