Profile Characteristics of Fertilizer Dealers in Kerala, India

In India, about 75 percent of the population is dependent directly or indirectly on the agricultural and allied sectors. Around 70 percent of the population depends on agriculture for their livelihood. Agriculture development not only involves crop production but also, the development of its stakeholders viz., farmers, fertilizer dealers, extension workers, NGOs, etc. Effective transfer of technology from research to farmers through appropriate stakeholders is crucial for achieving desired results. Fertilizer dealers, as key stakeholders, play an essential role in ensuring farmers have access to essential agricultural inputs needed to enhance productivity on their farms. Several programs have been launched to enhance the capabilities of these agricultural advisors. One such initiative is the 'Certificate Course on Integrated Nutrient Management for Fertilizer Dealers’. Consequently, this study was focused to study the profile characteristics of fertilizer dealers. Ex-post facto research design was adopted for the study with a sample of 300 respondents covering 7 districts of Kerala. From the analysis, it was found that majority of respondents were under medium profile characteristics. In light of these findings, it is advisable to implement refresher training during the off-peak season. This training will enhance dealers' knowledge and skills, enabling them to provide more effective guidance and support to farmers.