Not seeing the wood for the (invasive) trees: Visitors’ perceptions of invasive wilding conifers in the New Zealand landscape

Currently we know little about how visitors perceive invasive species, nor how this may vary across visitor cohorts. Previous research suggests that visitors to natural areas have a low awareness of the impact of invasive species. This note reports on a survey of domestic and international visitors (n = 231) in New Zealand, investigating their awareness of invasive wild conifers and attitudes toward their control. Awareness of the wild conifer problem was generally low, especially among international visitors. There were significant differences between domestic and international visitors, and among visitors of different nationalities for how wild conifers were perceived. International visitors, and particularly those from China or other Asian countries were more accepting of wild conifers in the landscape and less supportive of eradication. The findings have implications for management of invasive species, which requires the support of all stakeholders, including tourists, recreationists and their associated sectors.