Development of Taekwondo Promotion Foundation ESG Evaluation Scale Based on Public Perception

Objectives This study aims to develop an ESG management evaluation scale that considers the general public, an important stakeholder of the Taekwondo Promotion Foundation, as a preemptive measure when introducing ESG management by the Taekwondo Promotion Foundation. Methods To achieve this research purpose, an online survey was conducted through social media (SNS), including Facebook, using a questionnaire consisting of 17 questions. Participation in this survey was limited to adult men and women over the age of 19, and a total of 148 survey responses were computerized using statistical programs (SPSS 23.0, AMOS 23.0), followed by descriptive statistical analysis, exploratory factor analysis, reliability analysis, and confirmatory factor analysis. Results According to the research results, the environment, social contribution, and transparent management were identified as the ESG management evaluation factors that the public considers important for the Taekwondo Promotion Foundation. Conclusions The ESG management evaluation scale derived from this study will provide future researchers in public sports organizations and academia with a reliable and valid scale that can be applied to research on the legitimacy and effectiveness of implementing ESG management in public sports organizations.