Analyzing the Media Coverage Frame for Environment-Saving Sports: Focusing on Plogging, Beach Combing and Plloving

Objectives In this study, environmental protection activities are being re-examined through sports at a time when the social economy is struggling with garbage as it develops at a rapid pace. We focused on plogging, which collects garbage while jogging, ploving, which collects garbage in the sea, and beach combing activities, which create products using collected waste as if brushing the beach. Accordingly, to find out how the media mediates sports that save the environment and delivers them to the public, a media report frame analysis on sports that save the environment was conducted. Methods Environment-saving sports such as plogging, beach combing, and ploving were selected as the target of analysis, and after extracting only articles corresponding to the topic, the media report frame on sports that save the environment was analyzed. To this end, comprehensive daily newspapers and sports magazines were selected and the study was conducted. Results The derived research results are as follows. Conclusions First, it appears as a sports introduction frame that saves the environment. Second, it appears as a responsibility frame. Third, it appears as a resolution frame. Fourth, it appears as a human-interest frame. Finally, it appears as a commercial frame.