Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka

This paper seeks to investigate the factors that impact the adoption of E-commerce by small and medium-sized enterprises (SMEs) in Sri Lanka. Explores the impact of various determinants, including performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, and adoption intention on the adoption of e-commerce in Sri Lankan SMEs. The study is based on SMEs in the country. The study encompasses Small and Medium Enterprises (SMEs) from four provinces across the country, spanning ten different industries. A sample of 252 Small and Medium Enterprises (SMEs) across 10 industrial sectors in 4 regions was selected using a simple random sampling technique.The results indicated that Performance Expectancy, Effort Expectancy, Facilitating Conditions, and Perceived Risk as major influences on the adoption of e-commerce significantly influenced the adoption of e-commerce by SMEs in Sri Lanka. However, it was observed that comparatively reduced influence of Social Influence on E-commerce adoption among SMEs.

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Publication Details

Journal
Sri Lanka Journal of Marketing
Published
2024-09-09
DOI
https://doi.org/10.4038/sljmuok.v10i1.170
Primary Topic
Entrepreneurship Studies and Influences
Type
article
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article

Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka

Indika Ranaweera
Sri Lanka Journal of Marketing
Entrepreneurship Studies and Influences
article

Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka

Indika Ranaweera
article en

Abstract

This paper seeks to investigate the factors that impact the adoption of E-commerce by small and medium-sized enterprises (SMEs) in Sri Lanka. Explores the impact of various determinants, including performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, and adoption intention on the adoption of e-commerce in Sri Lankan SMEs. The study is based on SMEs in the country. The study encompasses Small and Medium Enterprises (SMEs) from four provinces across the country, spanning ten different industries. A sample of 252 Small and Medium Enterprises (SMEs) across 10 industrial sectors in 4 regions was selected using a simple random sampling technique.The results indicated that Performance Expectancy, Effort Expectancy, Facilitating Conditions, and Perceived Risk as major influences on the adoption of e-commerce significantly influenced the adoption of e-commerce by SMEs in Sri Lanka. However, it was observed that comparatively reduced influence of Social Influence on E-commerce adoption among SMEs.

Sri Lanka Journal of MarketingVol. 10(1)
University of Kelaniya (LK)
Openalex Percentile: Top 75%
Entrepreneurship Studies and Influences
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Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka — Indika Ranaweera · Sri Lanka Journal of Marketing (2024) | TGRS Research Map | TGRS