Caffeinating Entrepreneurship: Understating the Factors Driving Coffee Farming Entrepreneurial Intentions among Potential Entrepreneurs

While entrepreneurship continues to gain significance worldwide as a means for economic development and a tool for youth employment, coffee cultivation entrepreneurial intention becomes an essential goal to investigate and a necessary instrument. Accordingly, this research investigates the role of external factors, namely Access to Finance (ATF), Structural and Institutional Support (SIS), Physical Infrastructure Support (PIS), Social Influence (SIF) and Education and Training (ET), in stimulating Coffee Farming Entrepreneurial Intention (CFEI) among potential entrepreneurs (students). A sample of 318 participants from various universities in Saudi Arabia responded to an online questionnaire, forming the basis for analysis using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The study reported different findings, such as a positive relationship between CFEI and other factors, namely PIS, SIF and ET. However, the study found no positive connection between ATF, SIS and CFEI. The study concluded by providing actionable recommendations for policymakers about stimulating coffee farming among students and contributing to the economic development process and youth employment. It also assists in the establishment of sustainable business environments for future generations.