Achieving Net Zero: How Could User Feedback Be Leveraged to Promote Domestic Heat Pump Adoption in Scotland?

Currently, 81% of Scottish households rely on mains gas for heating, contributing significantly to the country’s carbon emissions. Although heat pumps are a central component of the Scottish Government’s transition strategy, the adoption rate has fallen short of expectations. This small-scale research study delves into the pressing issue of transitioning Scotland’s homes to low-zero carbon heating systems, a critical step in achieving the nation’s net-zero target by 2045. This study’s primary objective was to investigate Scottish homeowners’ attitudes and motivations surrounding heat pump adoption. It scrutinises homeowners’ decision-making processes, the factors influencing their choices, and the experiences of those who have already embraced a domestic heat pump as their primary heating source. Furthermore, this research aims to harness this user feedback to bridge information gaps, address perceived barriers, and promote the wider acceptance of heat pump technologies. Data were collected through a structured online questionnaire completed by a targeted sample of 61 Scottish homeowners who had already made the switch to heat pumps. The findings indicate that more targeted information and awareness campaigns can best help facilitate the widespread dissemination of heat pumps in Scotland, and that these should sit alongside support for current adopters. In doing so, it will be possible to ensure that the benefits of heat pumps are realised and that such benefits can be communicated to future users.