Analysing Consumer Behaviour: The Pathway to Sustainable Food Consumption

This article aims to analyse the relationship between consumer behaviour and sustainable food choices. It will investigate factors influencing consumer behaviour. Understanding these factors is crucial to guide efforts to promote sustainable food consumption. The connections analysed between consumer behaviour and sustainability will provide a good opportunity to understand clearer and better the role of the environment in our lives. The research will be based on the examination of specialised scientific articles, as well as the utilisation of field data accessed through databases and specialised websites. Subsequently, the collected data will be used and interpreted to better understand consumer behaviour regarding sustainable food consumption and to offer suggestions for improving sustainability within the food industry.