The Influence of Corporate Social Responsibility on Organisational Commitment among Employees in Pakistan

The potential effects of corporate social responsibility (CSR) on employee commitment levels towards their respective organisations represents a very important topic in the current business environment. The purpose of this study was to provide organisations in Pakistan with a means of reducing turnover rates as well as to teach them how to create a strong and reliable workforce that is motivated to serve the organisation's aims. Several CSR dimensions were studied to understand how they impact organisational commitment. The influence of independent variables (Legal CSR,, Economic CSR, Ethical CSR and Philanthropic CSR) on dependent variables (organisational commitment) was studied for this study. The study used a combination of primary and secondary data collection tools to achieve the results. Secondary data sources include past studies in the form of journal articles retrieved from credible sources such as Jstor, Google Scholar, etc. The original data were collected through survey questionnaires distributed to the leading organizations. Our sample size was 220 employees, and we analysed the results using SPSS. The findings indicated that economic CSR, Legal CSR, Ethical CSR, and charitable CSR were the aspects that organisations could choose because they significantly improved employee motivation and determined them to remain with their organizations and had an impact on organisational commitment. This study focused exclusively on Pakistani organisations and their features. Hypotheses H1, H2 & H3 were accepted whereas hypothesis H4 was rejected. This indicates that Economic, Legal, and Ethical CSR have a positive impact on organisational commitment whereas philanthropic CSR has a negative impact on organizational commitment.