The Function of Digital Technology in Minority Language Preservation: The Case of the Gyalrong Tibetan Language

Abstract In the digital media era, the preservation of minority languages and cultures faces profound challenges. This article focuses on the Gyalrong Tibetan language (GTL) as a representative case within the broader context of linguistic diversity endangerment. The emergence of digital technology as a supplementary tool to preserve endangered languages provides opportunities and challenges in language conservation. Adopting a qualitative research approach and thematic analysis, collecting data from previous studies, fieldwork, and interviews, this study considers the intersection of digital technology and GTL preservation. It examines 1) the opportunities, 2) the challenges and concerns of integrating digital technology and minority languages and 3) the evolving dynamics of language proficiency influenced by educational systems among younger generations. Moreover, these considerations are placed within the framework of media ecology and language shifts, exploring how communication technologies shape GTL and its cultural context. This research contributes empirical insights to the discourse on minority language revitalisation and offers a strategic view for further research into language preservation in a digitised world.