The Role of Financial Literacy and Financial Behavior on Student Investment Decisions

This study aims to see how financial literacy and financial behaviour can affect investment decision making for university students. Methods: This study is a quantitative study. Sample determination using purposive sampling method with a total of approximately 200 people. Data collection is using a questionnaire with a Likert scale (1-5). The results of obtaining data from the questionnaire will be analysed using descriptive data analysis techniques and processed using SEM PLS software. Results: the results of the above research state that financial literacy and financial behaviour have a significant effect on investment decisions in college students. The Investment Decision Variable can be explained by Financial Literacy and Financial Behaviour by 51%.