Exploring Client and Vendor Perspective on Software-As-A-Service Adoption Decision

The current paper investigates the role of a stakeholder group in the SaaS adoption decision. In the research approach adopted, two stakeholder groups have been examined: SaaS providers and SaaS adopters. Drawing from the opinions of 134 providers and 137 adopters and employing a multifaceted model explaining antecedents of the propensity to adopt SaaS, the current study examines the moderating role of a stakeholder group for the relationships between constructs. The adopted research approach is Partial Least Squares Multigroup Analysis (PLS-MGA). The preliminary results obtained in the PLS-MGA analysis demonstrate that SaaS providers and adopters differ significantly in their decision on SaaS adoption with respect to IT-business alignment and productivity. In particular, adopters appear to underestimate the role of productivity, while providers tend to underestimate the role of IT-business alignment.