KEY MARKETING RESEARCH FINDINGS FOR NON-STEROIDAL DRUGS

Non-steroidal anti-inflammatory drugs belong to the group of the most frequently consumed drugs in the world. Non-steroidal anti-inflammatory drugs of various groups are sold uncontrollably in the Georgian pharmaceutical market. All these drugs, with their many side effects, pose a serious threat to the health of our population. The purpose of the study was to study the main trends and features of sales of non-steroidal anti-inflammatory drugs, as well as to develop relevant conclusions and recommendations. The conducted research revealed that only 20% of consumers buy the mentioned drugs according to the doctor's prescription. Added to this is the extremely low level of awareness of the population in this direction. Based on the proper assessment of the research results, we can conclude that it is necessary and important to have an adequate independent system of monitoring adverse effects of drugs in the country.