THE INFLUENCE OF SOCIAL MEDIA ON SOCIAL INTERACTIONS AMONG UNIVERSITY STUDENTS WITH FAMILY & SOCIAL CIRCLE

The current study aimed to investigate the effects of social media on social interactions among university students in KP with family and social circle. The objectives include, to examine the new pattern of social media for social relationship, association of gender communication pattern with family and social circle with respect to social interactions by using the survey research design. A sample of 900 students (270 male & 630 female) were selected over stratified sampling method. A questionnaire was used to collect the primary data. The descriptive statistics and inferential statistics were used for data analysis. The study concluded that majority of the male students frequently communicate with friend whereas female students sometime communicate with friends. Majority of male and female students frequently communicate with classmate. The majority of male and female students communicate with peers and never communicate with classmate. Majority of male and female students sometime communicate with religious scholar. Therefore, the study concluded that both male and female frequently interact through the social media with family and social circle but still physical interactions exist with in family.