A study on accessibility and utilization of mass media for agricultural information in Imphal east district of Manipur

The study was conducted to accessibility and utilization of mass media for agricultural information in Imphal East District of Manipur, in the session 2023-2024. A total number of 120 respondents were taken randomly from five villages i.e. Kangla Sangomsang, Angom Leikai, Moirangkampu Sajeb and Moirangkampu Village under Sawombung CD Block. The primary data was collected using pre-structured interview schedule and appropriate statistical analysis to obtain the results. The study’s shows that 45 per cent of the respondents are of middle age group and 28.33 per cent of the respondents were educated up-to high school. It was revealed that majority (50%) of the respondents are engaged in agriculture and labour and majority 49.17 per cent of the respondents have semi-cemented as their housing pattern. It was found that majority (50.84%) of the respondents have 1-2 acres of land and 37.5 per cent of the respondents annual income as 50,000 to 1,00,000 rupees. It revealed that all the twelve independent variables, i.e. age, education, annual income, source of information, land holding, social participation, housing pattern, innovativeness, risk orientation and extension contact positively and significantly correlated with accessibility and utilization of farmers towards improved mass media practices.