Sustainability champions: A proactive perspective on the inter-organizational job design dynamics of sustainability implementation

Implementing sustainability is a complex and challenging process that requires the collaboration and commitment of multiple stakeholders within supply chains. Existing research has largely overlooked the role of individual employees who can act as change agents and proactively initiate and facilitate sustainability initiatives. In this paper, we propose a proactive job design perspective to understand how these sustainability champions can balance the demands and resources related to sustainability in and across organizations. We suggest that they can use a combination of self- and partner-focused sustainability regulation strategies to influence the sustainability resources of their supply chain partners and create inter-organizational Job Demands-Resources dynamics that can enhance or hinder sustainability implementation. We develop a set of propositions that can guide future research on this topic and offer practical implications for organizations that want to foster employee proactivity and sustainability in their supply chains.