PENGARUH LITERASI KEUANGAN, DAN UANG SAKU TERHADAP PERILAKU KONSUMTIF COSPLAYER DI JABODETABEK

The focus behind this research is students who still receive an allowance from their parents and don’t understand about financial literacy. Because this low literacy is supported by consumptive behavior as a cosplayer. This consumptive behavior can be seen from their expenses as cosplayers. Starting from buying merchandise, renting costumes, or attending cosplay events or exhibitions. Because of this low financial literacy, this has led to consumptive behavior among young cosplayers. This study's primary goal is to determine whether pocket money and financial literacy have an impact on cosplayers' consumption habits in the Jabodetabek region.This study's primary goal is to determine whether pocket money and financial literacy have an impact on cosplayers' consumption habits in the Jabodetabek region. The method used in this research is quantitative, using path analysis. The data collection method uses a Likert scale questionnaire with the sample criteria used being students who have done cosplay and gone to cosplay events as many as 85 people. The allowance and the financial literacy variable have a positive, if weak, association that points in the same direction. The research results show that financial literacy has a significant and positive influence on consumer behavior, whereas it is known that allowance doesn`t have a positive and significant influence on consumptive behavior. Simultaneously, it is known that financial literacy and pocket money variables influence consumer behavior.