Trends and Perspectives in Enhancing the Competitiveness of Slovak Businesses Through Predictive HR Analytics

Abstract The use of HR analytics has been on the rise in recent years, with organizations increasingly recognizing its potential to improve HR processes, increase employee productivity and engagement, and reduce costs. The research presented in this paper extends the knowledge base, especially the characteristics of the degree of implementation of HR analysis into working systems of human resources management utilized within businesses operating within the Slovakian context, emphasizing their role in bolstering and enhancing competitiveness within the European economic arena. Although there was a clear interest in the use of predictive analytics in Slovak companies, there was still a lot of room for improvement and adoption of this approach in HR practice. The authors' findings also suggest that companies in Slovakia are increasingly aware of the value of data-driven decision-making in HR and are willing to invest in these technologies to gain a competitive advantage. The objective of this study is to ascertain contemporary human resource management instruments utilized within businesses operating within the Slovakian context. The authors assumed that the perceived importance of the data approach in HR among Slovak companies is strong, and companies are open to learning more about this approach. A sample of 841 respondents was collected throughout 2020, sample included enterprises from the Slovak Republic. The interviews were conducted via phone in November 2022. The interview respondents are 7 HR representatives. The authors' findings suggest that companies in Slovakia are increasingly aware of the value of data-driven decision-making in HR and are willing to invest in these technologies to gain a competitive advantage.