Addressing Supply Chain Inefficiencies to Enhance Competitive Advantage in Low-Cost Carriers (LCCs) through Risk Identification and Benchmarking Applied to Air Australasia’s Operational Model

This study examines the issues in Air Australasia’s supply chain operations as a leading low cost carrier (LCC) in the market. It delves into the inefficiencies within the airlines supply chain that affect its operational efficiency and competitiveness. The goal of this research is to pinpoint key areas of inefficiency and suggest strategies for enhancing the airlines operational effectiveness and competitive edge. The study’s population includes individuals engaged in managing the airlines supply chain like supply chain managers and logistics coordinators among others. A group of 25 participants was purposefully selected to gain a thorough understanding of how the airline manages its supply chain processes. The research uses a blend of qualitative and quantitative methods and Data was gathered through organized interviews surveys and by examining internal documents such, as financial reports and operational records. The researchers looked closely at the data to find common themes and used statistical techniques to analyze the quantitative data for patterns and relationships between variables. Their discoveries pointed out weaknesses in procurement processes and logistics coordination as well as issues with risk control. They provided recommendations on how Air Australasia could enhance its edge by implementing stronger risk assessment strategies and align its supply chain operations with industry norms for better performance and sustainability over time. The research adds to our knowledge of how supply chains work in the low cost carrier (LCC) industry and offers advice for businesses looking to improve their operations efficiently. These suggestions focus on streamlining supply chain operations and improving customer satisfaction to help Air Australasia stay competitive in the LCC market.