Social Representation and Identity: Background on the Study of Odors in Chillán Viejo, Chile

The objective of the research was to analyze social representation and identity based on the smells of Chillán Viejo. This is a qualitative study, the research paradigm is framed in the interpretive, descriptive-dense approach. The dimensions were social representations of smells and identity. The population was made up of regional and local authorities, social leaders and neighbors. The production of knowledge was carried out through case studies, through semi-structured interviews and document analysis. The results show the need for a relevant environmental policy and a more active and effective State in its regulatory role. It is essential to comprehensively address the challenges presented by the coexistence between urban-rural growth and industrial activity, without sacrificing the quality of life of rural communities and without allowing the lack of control and oversight of companies that generate pollution. Only through more committed and responsible management will a solution to this complex problem be found and a balance achieved between economic development and the protection of the environment and people's well-being.