Driving forces of success for sustainable entrepreneurship: Ukraine’s experience

The paper’s objective is to study the driving forces behind sustainable entrepreneurship success, considering the Ukrainian experience of digital innovations. The essence of sustainable entrepreneurship is considered. Innovative factors (digital competences) are highlighted among the driving forces of sustainable entrepreneurial success. The global ranking of the population’s digital life in 2022, and the digital skills of the adult population in Ukraine by areas of competence in 2019-2023 are analysed. The key trends in mastering the digital skills of adults are highlighted. The role of higher education in this process is indicated. Digital competence is a key component of human lifelong learning, approaches to its formation and development for successful sustainable entrepreneurship in the European economy are considered. The Concept of improving European education for sustainable entrepreneurship in the context of using the Ukrainian experience of digital innovations is developed and proposed.