SOCIAL COMMUNICATIONS OF CIVIL SOCIETY AND PUBLIC AUTHORITIES IN THE CONTEXT OF MODERNIZATION OF PUBLIC RELATIONS

Objective of the study is conduct an analysis of social communications of civil society and public authorities in the context of the modernization of public relations. The methodological basis of the research. During the research, dialectical methods were used, which made it possible to identify the impact of information and communication technologies on the transformation of relations between civil society and the state-networks in the context of their informatization and others. Research results. It is established that the conceptualization of the idea of social communication between civil society and public authorities in the philosophical paradigm allows theoretically substantiating the solution of social problems related to the modernization of public relations and opens up opportunities for dialogue between the population and the authorities. Prospects of the study. The existing experience of social communications of civil society and public authorities in Russia allows us to consider it not only as a speculative concept, but also as part of objective reality, which requires further scientific research. The knowledge of the mechanisms of activation of public forces interested in communication with public authorities is currently one of the urgent tasks of their modernization in the context of informatization, which can give dynamics to the social state as the main goal of civil society.