Individual public passenger transportation service for continuous improvement

The world is changing rapidly due to factors such as globalization, the pandemic and high inflation, which affects both large companies and microentrepreneurs. In Tabasco, the taxi sector faces low productivity and greater demands due to the new mobility law and unfair competition. The objective of this research is to improve productivity in this sector. According to V.E.G.A. (2017), transportation is crucial for economic development, generating jobs and improving quality of life. The transportation union in Tabasco has 8 decades of experience and has competent human talent. Even so, it is necessary to measure and improve strategic management. Productivity is defined as the sum of efficiency (optimization of resources) and effectiveness (achievement of objectives and adaptation to the environment). The aim is to promote good labor practices and develop proposals that maximize economic benefits and improve the reputation of the sector