Monitoring virtual interactions of teachers and students in social networks

In the era of digitalization, the study of interaction between teachers and students in social networks gains particular relevance. The aim of this research is to monitor these virtual interactions for a deep analysis of opinions, beliefs, preferences, and behavioral patterns regarding the culture of online communication and digital etiquette in online communities. The participants included 227 students (M = 21.59; SD = 2.03) and 114 teachers (M = 40.17; SD = 8.83) from three higher education institutions in Kazakhstan. Specially developed scales of digital etiquette level and online communication quality were used for analysis, and a SWOT analysis (identifying strengths, weaknesses, opportunities, and threats) was conducted based on respondent interviews. The results indicated that there was no significant difference in the level of digital etiquette between students and teachers; however, a substantial difference was found in the quality of online communication, with students exhibiting better performance. The correlational analysis did not reveal a statistically significant relationship between the level of digital etiquette and the quality of online communication. The study identifies important aspects of the relationship between digital etiquette and the quality of online communication, providing valuable data for practitioners in the current field and emphasizing the need for further research.