A GESTÃO DA MARCA NIKE: ESTRATÉGIAS DE MARKETING ESPORTIVO E CONSTRUÇÃO DE UMA COMUNIDADE DE FÃS LEAIS

This article addresses Nike brand management, focusing on sports marketing strategies and building a loyal fan community. We explore how these strategies have positively impacted brand management, building a solid identity, strengthening brand equity and building customer loyalty. We also discussed the challenges faced by Nike, such as fierce competition and the need to constantly adapt

Authors

Publication Details

Journal
Revista fisio&terapia.
Published
2024-09-06
DOI
https://doi.org/10.69849/revistaft/ni10202409062022
Primary Topic
Business and Management Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

A GESTÃO DA MARCA NIKE: ESTRATÉGIAS DE MARKETING ESPORTIVO E CONSTRUÇÃO DE UMA COMUNIDADE DE FÃS LEAIS

Arthur Marcaro Costa, Leonardo Armani Gomes
Revista fisio&terapia.
Business and Management Studies
article

A GESTÃO DA MARCA NIKE: ESTRATÉGIAS DE MARKETING ESPORTIVO E CONSTRUÇÃO DE UMA COMUNIDADE DE FÃS LEAIS

Arthur Marcaro Costa, Leonardo Armani Gomes
article en

Abstract

This article addresses Nike brand management, focusing on sports marketing strategies and building a loyal fan community. We explore how these strategies have positively impacted brand management, building a solid identity, strengthening brand equity and building customer loyalty. We also discussed the challenges faced by Nike, such as fierce competition and the need to constantly adapt

Revista fisio&terapia.
Openalex Percentile: Top 84%
Business and Management Studies
DOISourceOpenAlex
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A GESTÃO DA MARCA NIKE: ESTRATÉGIAS DE MARKETING ESPORTIVO E CONSTRUÇÃO DE UMA COMUNIDADE DE FÃS LEAIS — Arthur Marcaro Costa, Leonardo Armani Gomes · Revista fisio&terapia. (2024) | TGRS Research Map | TGRS