Adoption of Mobile Business Applications by MSMES: Integrating Application Quality, Toe Model and Diffusion of Innovation

This study uses the technology, organization, and environment (TOE) framework and the diffusion of innovation (DOI) theory to measure the intention of MSME owners to use this application and to understand the factors that influence their adoption.The study uses a quantitative approach with a sample consisting of 400 MSME respondents in Indonesia, data collection using Google Forms, analyzed using a structural equation model -partial least square (SEM PLS).The results of the study state that MSMEs can increase adoption by ensuring that their organizational structure and environment are conducive to technology use, providing training and development for employees, and collaborating with external technology providers.Future research can analyze specific types of mobile business applications and differentiate respondents based on their application usage experience.Third, longitudinal analysis is needed because mobile business applications are growing rapidly over time.