Artificial intelligence-based expert weighted quantum picture fuzzy rough sets and recommendation system for metaverse investment decision-making priorities

There should be some improvements to increase the performance of Metaverse investments. However, businesses need to focus on the most important actions to provide cost effectiveness in this process. In summary, a new study is needed in which a priority analysis is made for the performance indicators of Metaverse investments. Accordingly, this study aims to evaluate the main determinants of the performance of the metaverse investments. Within this context, a novel model is created that has four different stages. The first stage is related to the prioritizing the experts with artificial intelligence-based decision-making method. Secondly, missing evaluations are estimated by expert recommendation system. Thirdly, the criteria are weighted with Quantum picture fuzzy rough sets-based (QPFR) M-Step-wise Weight Assessment Ratio Analysis (SWARA). Finally, investment decision-making priorities are ranked by QPFR VIKOR (Vlse Kriterijumska Optimizacija Kompromisno Resenje). The main contribution of this study is the integration of the artificial intelligence methodology to the fuzzy decision-making approach for the purpose of computing the weights of the decision makers. Owing to this condition, the evaluations of these people are examined according to their qualifications. This situation has a positive contribution to make more effective evaluations. Organizational effectiveness is found to be the most important factor in improving the performance of metaverse investments. Similarly, it is also identified that it is important for businesses to ensure technological improvements in the development of Metaverse investments. On the other side, the ranking results indicate that regulatory framework is the most critical alternative in this regard.