ACCUMULATING CULTURAL VALUES IN VIETNAM’S EXPORT PRODUCTS

Exporting goods and services is a common activity in the current era of economic and international integration. In recent years, Vietnam has achieved remarkable results in export activities. For instance, in the first six months of 2024, Vietnam attained an export turnover of USD 190.1 billion, a 14.5% increase compared to the same period last year. Contributing to this growth is the export of cultural products, including conical hats, áo dài (traditional Vietnamese dress), and Vietnamese art performances abroad; as well as welcoming international tourist groups to visit Vietnam’s culturally significant historical and architectural sites. In the following article, after exploring Vietnam’s cultural values and the current state of accumulating these values in Vietnam’s export products, several solutions are proposed to further promote this activity in the future.