SHKALLËT E ATRIBUIMIT NË SHKRIMIN E EDITORIALEVE

According to Mallet's perspective, the crux of an editorial lies in its embodiment of the social, moral, or political stance of the publisher, acting on behalf of the newspaper, concerning specific issues. The author's standpoint on the subjects at hand must be lucidly evident, necessitating a firm position taken related to the problem under consideration. Although editorials commonly appear without individual attribution, the ethical and legal responsibility in such cases rests with the publication's editorial board. It remains pivotal that the editorial commentary remains distinctly separate from the news content. This study aims to elucidate the author's demeanor when composing an editorial, setting it apart from other genres within journalism where the journalist traditionally abstains from personal inclinations and focuses solely on presenting facts. Adjectives lend color and nuance to nomenclature; however, the application of adjectives that convey particular attitudes is primarily reserved for subjective texts, impressionistic depictions, commentaries, and narratives. Similar classifications extend to adverbs as well (L. Rugova & Bardh Rugova, 2015: 169). The theory (Witaker et al., 2004: 1010) referenced through Rugova (2009: 199) suggests a principle for written media – encompassing newspapers, broadcast outlets, and public relations – advocating for prudence in the use of adverbs and adjectives. Hence, we posit that within this chosen analytical framework, attribution will be abundant, yet the extent of usage will fluctuate amongst different authors.