CREATIVITY IN ALBANIAN AND FOREIGN BOOK TITLES: LINGUISTIC AND CONTRASTIVE APPROACH

This paper talks about the creative side and the choice of the language in the names of literary books in the Albanian language in the literature of recent years, as well as the trends in foreign books, compared to Albanian ones. Also, they are viewed from the lexical-grammatical point of view. 50 young people were asked about their evaluation, reading level and how they perceive Albanian and foreign books. However, in terms of fulfilling readers' taste, the statistics have given us results of preferences for foreign authors. As for the approach analysis, it has been observed that there are significant attempts to modernize and increase subjectivism, compared to the more conventional ways, but not infrequently there is a reconnection with tradition. The presence of a freer land, after liberation from socialist realism in Albania, but with influence in Kosovo as well, literature that was produced as a result of effort and narrowing of the horizon, now literary creativity invites researchers and writers for an open system and creates potential to be enriched aesthetically, which is why there is similarity with western models and beyond. So, it is involved in a whirlwind of radical changes compared to the most classic works of the 20th century. Out of the past compositional schematization, it is now taking on a stable character. That’s because multiform refractions and experiments can be done, bring many colors and mixes within fiction, thus making today have a stable core of values and a creative spirit. Thus, Albanian writers tend to set new qualitative standards in authenticity and functional logic, for which Albanian literature is neither poor, nor inferior.