THE PROVINCE OF LURA, TREASURE OF TOURISM, ALBANIAN CULTURAL AND HISTORICAL HERITAGE

Lura is a very attractive place with a treasure of history, tourism and Albanian cultural heritage. The offer packages range from history and its untouched nature, to cultural aspects, culinary, mountains, rivers, parks, ski areas, folk, religious harmony and of course one of the greatest assets is the people. The combination of all these components gives a unique high value product which is unfortunately not properly promoted. The frequent changes of the panorama make the visitors experience the uniqueness of the products. Lura has great potential for the development of all forms of historical and natural tourism and together with a better promotion, investment plans and human resources we will achieve that tourists learn the pleasant untold truth about this province. Since tourism is experiencing groëth in many areas of Albania, I think that Lura presents a rich historical and natural offer for the development of several forms of tourism, adding to various tourist packages. Thus, tourism can help reduce unemployment and increase income for Luria families. In order for Lura to return to its former beauty and to increase its tourist values, the authorities responsible for the administration of this property in cooperation with the local and central government should promote its values as much as possible with guides, leaflets, scientific conferences, etc. Through these routes: • Lura can be transformed into a destination as it has a favorable tourist potential for the development of several forms of tourism. • There is a rich natural, historical and cultural offer. • the number of tourists increases. This is Lura, such a large province with special historical and cultural values, with valleys and fertile plains, all mountains and mountains covered with forests, nature which sculpted the character of these inhabitants.