Development of Padang Sumampeer Rural Area as a Leading Tourism Destination in Kendal Regency Indonesia

Rural area development aims to accelerate the quality of development, empowerment, and quality of community services through a participatory approach. In Indonesia, there are 62 rural areas that have become National Priority Rural Areas, one of which is the Padang Sumampeer Area Kendal Regency, which was established through Regent Decree Number 180/191/2023 with the theme of agro-tourism. The existing problem is has a development activity plan program. The purpose of this research is to development plan for the Padang Sumampeer area as an agro-tourism destination in Kendal Regency. The research method uses a mixed methods by approaching the development of superior potential areas in each village area. The results of rural delineation based on the regional spatial plan show that the majority of the Padang Sumampeer area has a direction for the development of plantation areas (932.45 hectares) and horticulture (305.95 hectares). The potential products of the Padang Sumampeer area that can support the development of agro-tourism partly come from home industry product, including kolang-kaling, ant sugar, palm sugar, bandrek and robusta coffee. The development of rural areas in the study area is based on superior and supporting products, including agricultural and plantation product clusters, livestock clusters, fisheries clusters, home industry product clusters and tourism product clusters. Based on the results of the analysis of the priority scale of development activities, it shows that the tourism product cluster and home industry product have the highest priority scale in the development of the Padang Sumampeer Area as an agro-tourism destination