Enrolment of students in Nigerian tertiary institutions: A reflective impact of the slogan ‘who school help'

There has been a noticeable decline in enrolment in some Nigerian tertiary institutions, such as colleges of education, polytechnics, and some state-owned universities. Various factors have been identified as influencing this problem. This study aims to investigate the impact of the popular slogan "Who School Help" on post-secondary school enrolment in Nigeria. The study used a descriptive survey research design, collecting both qualitative and quantitative data. A purposive sampling method was used to select participants from Senior Secondary Class 1 to Senior Secondary Class 3. In this category, 565 students were selected. Additionally, 20 participants were accidentally selected based on inclusion criteria, with 10 of them being secondary school graduates and the other 10 being graduates from tertiary institutions. The study found that all participants claimed to be familiar with and resonate with the slogan 'Who School Help?' Furthermore, the study revealed that factors such as graduate unemployment rate, salary disparities, and political dynamics motivate the promotion of the slogan as a means to explain the decline in post-secondary school enrolment. In conclusion, the study determined that the popular use of the slogan "Who School Help" among Nigerian youths significantly influences individuals' decisions regarding post-secondary education. The limitations and recommendations of the study were also discussed.