Embarking on the journey of digital transformation: An agile experience with CHRIST

This teaching case explores the digital transformation journey of CHRIST Juweliere und Uhrmacher seit 1863 GmbH (CHRIST), a historic jewelry company adapting to a digital retail environment. CHRIST has partnered with the consultancy KPS AG to enhance its e-commerce and marketing capabilities using agile methodologies, specifically the Scrum framework. A central focus is the requirement engineering process, which ensures the alignment of business needs with technical solutions. This teaching case examines how CHRIST identifies, documents, and refines user stories to create a structured product backlog. It highlights the collaboration between business and development teams to clarify requirements, set priorities, and manage scope changes. It delves into how CHRIST and KPS collaboratively manage the intricacies of digital transformation, ensuring alignment across multiple project streams and leveraging external expertise to drive innovation. Students will gain insights into the complexities of requirement engineering, the benefits of agile project management, and the strategic approaches necessary for successful digital transformation in a multi-channel retail business.