INTELIGÊNCIA ARTIFICIAL E A GESTÃO COMERCIAL: APLICAÇÃO PARA MICROEMPRESA E EMPRESA DE PEQUENO PORTE

In the present society artificial intelligence is already part of the everyday life of the general population and companies, which use AI tools such as automated chabots to meet the needs of their costumers. This present research has the porpouse of determining whether and how AI tools are being used for the commercial management of micro-enterprises (ME) and small-scale undertakings (SCU) in Brazil. Through the analysis of data, it was possible to conclude that studies on the subject are scarce. However, from the few studies that have been conducted on the use of AI in commercial management, it is conclued that companies already use AI tools and micro-enterprises and small-scale undertakings in Brazil that do not use AI tools yet, must start using those tools as soon as possible if they desire to prosper in the national and international market.