Amplifying Corporate Value: The Role of Media Exposure in Enhancing CSR Impact—Insights from the Jakarta Islamic Index 30

This study investigates the impact of Corporate Social Responsibility (CSR) on company value, with a particular focus on the moderating role of media exposure, using companies listed on the Jakarta Islamic Index 30 from 2020 to 2022 as a case study. Employing a quantitative approach, secondary data was analyzed using panel data multiple regression through Eviews 9 software. The findings reveal that CSR has a significant positive effect on company value, highlighting the importance of socially responsible practices in enhancing firm valuation. Although media exposure alone was found to have an insignificant positive effect on company value, it significantly strengthens the relationship between CSR and company value. These results underscore the critical role media exposure plays in amplifying the benefits of CSR initiatives, suggesting that companies should strategically leverage media to maximize the value derived from their CSR activities. This research contributes to the literature by providing empirical evidence on the synergistic effect of CSR and media exposure, offering valuable insights for corporate strategy development in enhancing firm value.