Opportunities for E-commerce and Internet Marketing in Yemen in Modern Day Obstacles & Difficulties

Currently, information and communication technologies (ICT) are rapidly advancing. The application of innovative technology in both B2B and B2C Marketing is universally recognized as highly advantageous for enterprises. For instance, the actions of purchasing and selling can be carried out using the Internet and information technology, which is referred to as e-Commerce. In light of these circumstances, online marketing has emerged. The e-Marketplace is a virtual platform where transactions take place. The advent of e-platforms facilitates firms in expanding their consumer base and conducting business transactions with greater effectiveness and efficiency. Although there are challenges and barriers to embracing and executing e-commerce, small and medium-sized enterprises (SMEs) can still reap the advantages of e-commerce. Yemen is currently in the process of establishing the fundamental components of an e-commerce infrastructure, which include networking, electronic payments, and IT-related services. This includes the development of information technology education and training. Yemen has recently experienced an increase in the number of mobile subscriptions and the rate of Internet access penetration. The growing utilization and widespread adoption of mobile phones in Yemen has facilitated the extensive implementation of e-commerce. Yemen offers a favorable environment for implementing ICT and e-commerce due to its high penetration rate and ongoing infrastructural development. Yemeni e-commerce faces challenges related to the absence of expertise and proficiency in areas like as ICT and e-commerce, the limited availability of ICTs in rural regions, and the scarcity of information technology workers and infrastructure. The document proposes that the successful adoption and execution of e-commerce should be carried out under well-designed national plans and guidelines for ICT and e-commerce growth.