Adoption of Fintech

This research explores the adoption intention and behavioral factors influencing the use of mobile Fintech payment services in an urban population. The study surveyed 463 respondents, predominantly students aged 18-24, to assess their perspectives on the perceived usefulness, ease of use, and trust in mobile payment technologies. The findings reveal that GPay is the most preferred mobile payment app, with 68.4% of participants using it for transactions. A significant proportion of respondents (39.7%) strongly agree that mobile payment services offer convenience and accessibility, supporting the notion that these technologies are progressive steps toward the future. However, security concerns remain a barrier, with 29.9% of users expressing discomfort in linking their information to these apps. The study highlights the importance of continuous technological development and user-friendly interfaces in fostering adoption. Despite certain limitations, including a focus on urban populations and the early adoption stage of Fintech services, the research underscores a positive outlook for the future of mobile payment technologies in the Indian economy.