Strategic Marketing Integration in Educational Programs: Enhancing Engagement and Learning Outcomes Through SDGs

This course is designed to enable students to apply their professional knowledge in education in an integrated manner, to promote students' understanding of the new syllabus and its transformation, and to familiarize them with the practical contents of the new syllabus of the Home Economics Cluster/Area Curriculum in terms of teaching planning, assessment, teaching activity design, and selection of teaching materials. Through classroom lectures, data collection and analysis, discussions, and fieldwork in secondary schools, students will be able to design lesson plans that incorporate Issue education and the United Nations' goals of sustainable development, as well as to effectively use various teaching methods in conjunction with teaching materials and assessments. The course content includes "Understanding of Teaching Materials and Content Analysis" and "Writing Teaching Materials and Designing Teaching Activities". In addition, with the changing goals of global education, it is important to incorporate marketing strategies to promote the United Nations Sustainable Development Goals (SDGs) in teaching and learning practices. Through innovative teacher education programmes, this study also explores how marketing approaches and cross-disciplinary collaboration can be used to enhance the attractiveness of the programmes and improve student engagement and learning outcomes. In addition, as global education goals change, it has become important to incorporate marketing strategies to promote the United Nations SDGs in teaching and learning practices. This study also explores how marketing approaches and cross-disciplinary collaboration can be used to enhance the attractiveness of the curriculum, student engagement and learning outcomes through innovative teacher education programmes.